Deadly P started his label in 2002 to showcase his material along with an adea to help new up and coming artists get there music released. Deadly P has been DJ'ing since the early 90’s on pirate radio, free parties, and clubs, so therefore it was a natural progression to start up his own label.

The label is now upto it's 9th release and Deadly has got in the studio with Kinetic for the labels 10th release which will be going on promo later this month.